Retail, Consumer Goods Industry(35)
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Pricing Dictionary
https://prisync.com/blog/pricing-glossary/
2021.03.28 -
Willingness to pay
https://prisync.com/blog/willingness-to-pay-a-metric-for-better-pricing-decisions/
2021.03.26 -
Promotion in marketing mix modeling for retailer
calculating the incremental return of promotions 1. What to promote? – Which promotions bring the biggest profits? 2. How to promote? – E.g. What promotional tactics should be used to promote the product? How big should the discount be in order to maximise profit? 3. Where to promote? – E.g. In what media and areas should the product be promoted? Making such optimisations requires calculating th..
2021.03.22 -
Out of stock ; Availability 품절 관리
월별 평균 판매량에 margin error 계산하여 신뢰구간 설정 후 upper limit만큼의 재고 갖출 것을 제안 출처 https://towardsdatascience.com/data-science-in-inventory-management-real-case-in-managing-a-warehouse-6259cad17c0e
2021.02.02 -
고객 생애 가치 modelling CLTV
What’s a Customer Worth? Modelling Customers Lifetime Value For Non-Contractual Business with Python
2020.12.13 -
Retail forecasting optimal pricing
https://github.com/samarthmistry/Retail-Forecasting-Optimal-Pricing
2020.12.03 -
Product Matching in eCommerce using deep learning
https://medium.com/walmartlabs/product-matching-in-ecommerce-4f19b6aebaca
2020.07.06 -
매대를 디지털로 혁신하다! 테크 기업 '트랙스'
https://1boon.daum.net/bizion/5efd215e0a682c38599828ee
2020.07.04 -
지지도, 신뢰도, 향상도
https://needjarvis.tistory.com/59
2020.06.19 -
마케팅 - RFM 을 RNN 으로 돌려서 Customer Shopping Pattern Prediction
CUSTOMER SHOPPING PATTERN PREDICTION:A RECURRENT NEURAL NETWORK APPROACH
2020.06.18