출처 : https://youtu.be/1fYBTehHHIU

출처 : https://sites.cs.ucsb.edu/~ravenben/publications/pdf/clickstream-chi16.pdf

https://www.researchgate.net/publication/332545845_A_novel_approach_to_dynamic_profiling_of_e-customers_considering_click_stream_data_and_online_reviews

https://www.semanticarts.com/value-of-using-knowledge-graphs-in-some-common-use-cases/ We worked with a bank that was migrating to the cloud. As part of the migration they wanted to unify their view of their customers. They brought together a task force from all the divisions to create a single definition of a customer. This was essentially an impossible task. For some divisions (Investment Bank..

출처 : https://www.researchgate.net/publication/327207014_CUSTOMER_PROFILING_AND_SEGMENTATION_IN_RETAIL_BANKS_USING_DATA_MINING_TECHNIQUES

참고 논문 : https://www.researchgate.net/publication/220403283_Harnessing_user_contributions_and_dynamic_profiling_to_better_satisfy_individual_information_search_needs

https://www.listendata.com/2019/09/marketing-mix-modeling.html?m=1 이것두 ols https://www.kaggle.com/imdineshgrewal/market-mix-modeling-using-sales-dataMarket Mix Modeling using Sales dataExplore and run machine learning code with Kaggle Notebooks | Using data from Advertising and Saleswww.kaggle.com Delhi Technology University https://www.coursehero.com/file/44219484/Complete-Guide-Market-Mix-Mode..

NUS 교수님인데, 예전에 닐슨과 유니레버에서 일하셨다고 한다. 그래서 너무나 와닿는 글이 많다. 개괄적으로 이해하기에 잘 정리된 교과서다. https://www.ashokcharan.com/Marketing-Analytics/~mx-market-mix-modelling.php

https://blog.griddynamics.com/cross-channel-marketing-spend-optimization-deep-learning/

출처 : https://www.perceptive-analytics.com/wp-content/uploads/2017/02/Marketing-Mix-Modeling-0.9.pdf Executive Summary Marketers in CPG industry are constantly faced with the challenge of allocating their fixed marketing budget among various marketing channels. Today’s tech savvy customer no longer relies on traditional communication mediums like television, radio or magazines alone but uses a va..