2021. 6. 3. 22:20ㆍ카테고리 없음
Business model 과 revenue pipeline
1. 배송비delivery fees — for example, paying a few dollars to get a delivery
2. 빠른 배송 유료 멤버십 purchasing an express membership ($150 for a year, unlimited deliveries).
3. 장보기 대행자 분들에 대한 팁 Tips and service fees go to shoppers, which helps pay for labor costs, but it’s not enough.
4. 브랜드사로부터 받는 광고비
Instacart also makes money through partnerships, with companies like Procter and Gamble and with advertisers — about 30% of all the purchases on Instacart go to advertised products. This is a rich vein for data science.
5. 매장에서 받는 돈 - 이 부분은 명확히 밝히지 않는다 The company also gets a sizeable portion of revenue from stores — if Instacart can boost traffic to a certain store by a significant amount, the store may be willing to pay something for it.
목적
1. 빠른 회전 = 효율성 증대 <= 장보기 대행자 분들의 운전시간 감소
Express customers spend about $500 a month on average — people that use the service use it frequently.
90% of customers are repeat customers.
The first is how you balance supply and demand? As demonstrated with the weather before, often supply and demand work against each other instead of working towards a favorable equilibrium. Too much demand and not enough supply decreases customer happiness and retention, too much supply and too little demand means unproductivity for the company that relies on urgency and efficiency to trun a profit.
The second challenge is that one supply and demand have reached an equilibrium, how will the shoppers be routed to be as efficient as possible? Which shoppers should go to which locations, in what sequence, to maximize their efficiency but still make sure deliveries arrive on time?